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Feb 26, 2011

LOEWE

Loewe S.A.
Founded in : 1846
Activities : Leather goods, ready-to-wear, silk accessories & fragrances
Goya, 4
28001 Madrid – Spain
www.loewe.es
In 1846, Madrid was preparing for two royal marriages, that of Her Majesty Isabel II of Bourbon to the Duke of Cadiz and that of the Princess Maria Luisa Fernanda to the Duke of Montpensier. That same year, a group of Spanish craftsmen opened a leather goods workshop in the most commercial district in Madrid. It was in 1872 when Enrique Loewe Roessberg, a German craftsman specialized in leather working, decided to join forces with the workshop owners and establish the brand. Enrique Loewe brought his precision and technique and Spain its sensuality, creativity and peerless expertise in leather.

In 1905, Loewe became "Official Supplier to the Spanish Royal Crown". In 1910, Loewe had a reputation as the most luxurious and renowned boutique in Madrid and therefore began its expansion across the Spanish territory.

Towards the end of the 1960’s, Loewe marked the beginning of its international expansion with the opening of a new boutique in New Bond Street in London. The 1970’s marked Loewe’s expansion into the Fashion Industry where Karl Lagerfeld, Giorgio Armani and Laura Biagiotti were behind the first women’s Ready-to-Wear Collections. The first women’s fragrance "L" was also launched during this period.

In 1976, the brand inaugurated its first store in Japan. Today, Loewe owns more that 35 stores in Japan. The first Men’s Ready-to-Wear Store was opened in Madrid in 1986.

In 1996, celebrating the brand’s 150 year anniversary, LVMH took over the ownership of the brand.

In 1997, Narciso Rodríguez joined the company and presented the first women’s Ready-to-Wear Collection in Paris. In 2002, Jose Enrique Oña Selfa was the designer for the Women’s Ready-to-Wear Collections and Jose Luis Toribio for the Men’s Ready-to-Wear Collections.
Today, Stuart Vevers is the Artistic Director for the Women's Ready-to-Wear Collections, the Men's Ready-to-Wear Collections  and the leather goods.

Loewe is the unique history of a family dynasty. Enrique Loewe Lynch, the last family representative, is part of the administrative board of directors and is the Honorary President.

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