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Apr 5, 2011

FIAT 500 BY GUCCI

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci‘s 90th anniversary, Gucci and Fiat unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat‘s Centro Stile.
The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film.
The car’s silhouette is outlined by Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print.
Launched on the opening day of Milan Fashion Week, the Fiat 500 by Gucci will also be on presented at the Geneva International Auto Show and will be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price that starts from €17,000 all inclusive.








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