LAMBORGHINI STORE

The Lamborghini Store at Richmond’s Aberdeen Centre is the first Lamborghini store in Canada and only the third Lamborghini Store in the world (LA and Beijing have the other two). The store opened on the weekend with a visit from the President of Automobili Lamborghini to cut the red ribbon.

While the store has two Lamborghini cars on display (a yellow LP560 and a white Versace Edition Murcielago), it doesn’t really sell cars. Instead, the Lamborghini Store leverages the Lamborghini name to sell Lamborghini branded clothing items. I guess if you can’t afford a Lamborghini, the next best thing is wear a shirt with Lamborghini written on it. All clothing items are made in Italy and are priced accordingly, which is to say, very expensive.

Personally, I don’t know how long the Lamborghini Store will survive at the Aberdeen Centre. Before Lamborghini took over the store, it belonged to Ferrari and was used to sell Ferrari branded clothing. The store was always dead and I had never seen anyone actually purchased anything in there. They would just look at the Ferrari on the display. The Lamborghini Store is pretty much more of the same. I didn’t see anyone buy anything while I was in the store. Like the Ferrari Store before it, everyone just looked at the cars.

Good luck Lamborghini Store. Call me when you’re about to go under and I’ll come and clean out your entire inventory, including the cars… for 5 cents on the dollar.

CARTIRE ID ONE CONCEPT WATCH LOOKS STUNNING

Luxurious products, extremely high ended technology coupled with supreme innovation and envious designs, are what define concept products. Just like concept cars, that are more often than not farfetched realities, this particular ‘Cartier ID One Concept’ watch made by Cartier is a similar piece of personified luxurious art. Basically intended to never undergo any repairing and regulation after it has been manufactured, the Cartier ID looks stunning housed in a Ballon Bleu case that measures 46mm. It is made of an alloy of Niobium-Titanium (Nb-Ti). Niobium-titanium, apart from looking great is a highly wear resistant alloy that has its own unique shock absorption properties that give it an advantage over a material such as steel. Now isn’t that one dazzling piece of ornament for your wrist!

PRADA PLANS FOR A HONG KONG BASED IPO SOON

Prada is a one of the few fashion houses that has slipped out of the bag-clutch-fragrances-sandal routine to the cellphones and other luxury items with élan and ease. And owing to its solid branding and loyal customer base, the Italian luxury house will be filing its listing application with Hong Kong regulators on Friday, as per a reports in Reuters on Wednesday. High placed sources on anonymity conditions, told Reuters that Prada plans to list in Hong Kong at the end of June.

JUICY COUTURE

Who better than Juicy couture to make a stylish statement on the slopes with its new Juicy Couture “ Black Diamond” ski goggle, the third ski goggle to be unveiled by Juicy Couture in collaboration with its eyeglasses and sunglasses manufacturer Safilo Group.

Available beginning Fall 2010, the “ Black Diamond” goggle is available in two color choices that shield the eyes from glare with either an edgy or feminine flair. The Black version features a chic black mask with a hot pink plaid strap and a silver flash mirrored lens and the Pink variation combines a playful pink mask with a hot pink plaid strap and a gray lens. Both straps feature the Juicy Couture logo in big block letters.

CAROLINA HERRERA 2011

Carolina Herrera presents an Asian and flower influenced spring 2011 collection. The collection features dresses with floral prints and flowers as well as bow tie details in the front.