BULGARI PAPILLON VOYAGEUR OFFERS THE BEST OF TWO TIME ZONES

The world is shrinking and people shuttle between continents all the time. Probably this is what urged Bulgari to bring out the new Bulgari Papillon Voyageur, from the Daniel Roth Collection. This is the second watch to feature their patented minutes display system after the Papillon Chronograph in 2010 and sports a dual-time reading technique. The chronograph is simple to decode, the local time is displayed through a vertical aperture at 12 o’clock, which is calibrated around a 24-hour scale. "The dual time-zone indication is provided by a central blued open-worked GMT hand sweeping around a 24-hour graduated guilloché disc and adjusted according to the chosen time zone by means of two push-button respectively situated at 10 o’clock (+) and 2 o’clock (-)." The minutes can be read using the Papillon device, located at the dial centre. The device displays "measured minutes via an ingenious device connected to the bearing disc. The latter performs a complete 360° rotation in two hours, and bears two independent retractable lozenge-shaped hands running in turn over two 180-degree segments."

BULGARI 125 YEARS OF ITALIAN MAGNIFICENCE EXHIBITION

Having celebrated the 125th anniversary of its foundation with a retrospective exhibition held in 2009 at Rome’s Palazzo delle Esposizioni and in 2010 at the grand Palais in Paris, Bulgari is once more making a splash by holding yet another extraordinary exhibition for the first time in Asia at the National Museum of China in Bejing.

NEW BULGARI COLLECTION WATCHES

If you thought you saw the last of the Serpenti collection from Bulgari way back in 2009, then Baselworld 2011 has a reason for you to cheer! The Italian luxury brand is all set to add five more precious nuggets to the stunning collection that includes a one in yellow gold or steel with two loops and can be picked up with and without diamonds But the highlight really is the pink gold version with seven loops that can wrap your arm, and is very reminiscent of Cleopatra.

KIRSTEN DUNST GOES NUDE FOR BULGARI’S MON JASMIN NOIR AD CAMPAIGN

Move over, David—Florence just got itself another gorgeous nude model. With the Italian city’s lush green Boboli Gardens serving as her backdrop, Kirsten Dunst, like Julianne Moore before her, bares all in Bulgari’s new Mon Jasmin Noir fragrance campaign.

Dunst goes full-on goddess in one ad, her golden hair in an elegant upsweep and a billowing swath of purple fabric draped strategically across her dewy skin. Opulent jewels from Bulgari’s Mediterranean Eden Collection—including the sexy Serpenti bracelet and flower-shaped earrings with green, orange, and violet gemstones—up the ethereal factor.

Demonstrating her powers of seduction, the actress—who was photographed in Florence by Mert Alas & Marcus Piggott— caresses a bottle of Mon Jasmin Noir as her lion co-star (Bulgari's animal of choice) falls under her spell.

The second Mert & Marcus shot features a close-up of a jewel-adorned hand holding a smaller bottle of the sensually feminine fragrance, which has notes of lily of the valley, sambac jasmine, musky nougatine, and vibrant wood. Both of the stunning Bulgari ads will make their début in the April issues of fashion magazines.

Meanwhile, Dunst is grabbing attention in Milan, where she was the guest of honor at the February 25 Bulgari cocktail celebrating Milan Fashion Week and the launch of the Mediterranean Eden Jewelry and Accessories Collections.

Hundreds of guests, including Bulgari CEO Francesco Trapani, Glenda Bailey, Suzy Menkes, Stefano Tonchi, and Giuseppe Zanotti, turned up at the luxurious Bulgari Hotel, where the garden was transformed into a mythical Greco-Roman wonderland complete with gigantic cabochon gemstones and enameled serpent figures with malachite eyes.

The Mediterranean Eden Collection arrives in Bulgari stores worldwide in May. The lion? We hope not