Rolex Milgauss I Love You edition is customized with red hearts for Valentine's Day

To make this Valentine extra special, leader in luxury watch personalization, Bamford has launched a special edition ‘I love you’ Rolex Milgauss custom watch. These love-pieces cost £10,000 ($15,500) and if you hurry up you might be able to get one of the 10 limited watches to woo your darling. This unique 40mm Milgauss collection has been crafted keeping the original 1956 Milgauss in mind, like the unique lightening second hand. However, for features like Physical Vapour Deposition (PVD) and the new scarlet colour modification, one has to get in touch with the Bamford Watch Department. PVD, unlike PDA is a technical term.

ROLEX X SLAM JAM 20TH ANNIVERSARY WATCH

Slam Jam, the Italian distributor of Carhartt, visvim, Neighborhood and other brands, the company behind the Italian Stussy stores, Carhartt stores and of course the Slam Jam stores bringing everything cool from Japan over to Europe, is celebrating their 20th anniversary. For the occasion they present a special Rolex Submariner Watch, limited to of course 20 pieces.

“The Slam Jam logo stands on top of the Submariner wording on the dial and the rotatable bezel has minute markers running all around it.
Grey for the dial, the outer bezel and for the unique nato strap, with a touch of red for both the 20th minute and the seconds hand, the timepieces comes in a special box that reminds a military one.
Built in salvaged wood, the Box contains the original Rolex case, the steel bracelet, dial and bezel. It can only be opened by who has previously been given a special Torx Key.”

Unfortunately the watch is not for sale. 

RARE ROLEX OYSTER PERPETUAL SETS WORLD RECORD BY FETCHING $722,000

Switzerland saw a stunning array of rare as well as exotic watches being sold under the hammer. The prized catch of the evening however was the Rolex "Oyster Perpetual", a rare wristwatch set in 14 carat yellow gold that features a cloisonné enamel dial by Marguerite Koch which depicts the two Americas. The pre sale estimates for the stunning Rolex was set at CHF 130,000 - 190,000 ($142,100- 207,710). However, when the hammer came down on this exquisite watch, the new owner had forked out a staggering CHF 662,500 ($722,000); which was thrice its original estimated price. This sale has set a world record for a time-only Rolex wristwatch as well as a record for a Rolex cloisonné enamel dial timepiece. The entire auction earned as much as CHF 6,457,937 ($7,057,360).